Case study

How Hayden Homes Improved Their Margins With a New Online Sales Team

Learn about the approach that drove results

2020 Partnership Results

  • 10,900 inbound leads managed in 2020
  • 42% increase in lead-to-appointment conversion
  • 14% drop in co-op rate for online sales team leads

Hayden Homes is a regional builder with communities in Washington, Oregon, and Idaho. Ranked as one of the top 50 builders in the country with an award-winning brand designed around process and an exceptional customer experience. Hayden Homes partnered with New Home Star to provide a dedicated sales solution in 2011.

Since then, the partnership has also expanded to include New Home Star’s Online Sales Concierge service. Similar to most home builders who are focused on improving the customer’s digital experience, this included lightning-quick personalized buying interactions directly on the website.

How Hayden Homes Improved Their Margins With a New Online Sales Team