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New Home Star Blog
We aim to elevate the art of new home sales with visionary insights and expert perspectives.
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Sales 4 min read
At the beginning and along my long path, I relied on the training and development of salespeople for over 20 years to be a solution.
Sales 5 min read
Mar 18, 2024
Prepare to dive into 50 hysterical memes which will leave you with a smile on your face. These memes tap not only into housing real estate topics but into the reality of the day in the life of a realtor! 😂
Marketing 6 min read
Mar 14, 2024
Home builder slogans and taglines serve as powerful tools for branding, marketing, and establishing a strong presence in the market. Here is a list of 100 slogans from the top 100 builders by size.
Marketing 7 min read
Mar 13, 2024
It can be difficult to craft a unique home building tagline or slogan. Here are 10 of the most memorable taglines and slogans and why each are effective.
Hiring 10 min read
Mar 11, 2024
So you’re interested in new home sales as a potential career path. That’s great! Read on for what’s expected in the role and how you can best prepare to land it 🏆
Feb 21, 2024
What does it take to excel as a real estate sales professional? Here are specific fundamental skills for sales associates that are essential for practically every role!
Hiring 9 min read
Feb 12, 2024
Here are some tips and tricks for your next sales job! We cover before the interview tips, common interview Q&As, and follow-up best practices.
Industry 5 min read
Feb 5, 2024
The International Builders’ Show (IBS) is the largest annual light construction show in the world. Here's a guide to be equipped for this year's show!
Industry 7 min read
Jan 26, 2024
Staying ahead of the competition is essential in the construction industry. One way to stay one step ahead is to attend trade shows. Let’s dive into the best construction trade shows this year.
Jan 23, 2024
Here's a guide for those in home sales to better understand the common, hefty career question: should I go into new home sales or resale?
Marketing 4 min read
Dec 1, 2023
Here are 13 closing gift ideas for first-time or seasoned homeowners to celebrate their new home as well as provide a lasting reminder of this milestone!
Sales 7 min read
Oct 10, 2023
Gain a competitive advantage with the Triangle Offense method. This strategy allows you to develop home-builder strategies to increase conversion rates.
Oct 6, 2023
A strong company culture is essential to providing a workplace where employees feel motivated. Here are 3 practices that have proven to be key ingredients.
Sales 2 min read
Sep 25, 2023
Personalization carries power. Learn how to craft compelling value propositions based on your Target Consumer Profiles to create a personalized experience.
Sales 3 min read
The secret to propelling sales is creating a unique selling point for your communities. Here are three steps to create a USP for your communities.
Aug 17, 2023
It’s never too early to reassess your strategy and think about what you’ll need to do to set your business up for as much success as possible come fall.
Marketing 3 min read
Aug 3, 2023
How does your organization make sure your employees are genuinely happy, more likely to remain at your company, and sell more?
Jul 7, 2023
The real estate landscape challenges us while presenting new opportunities. Here is a 6-step roadmap to thrive in this ever-changing environment.
Sales 10 min read
Jul 3, 2023
Understanding the sales funnel is crucial for your team, as it allows them to effectively guide potential clients to a successful real estate transaction.
Jun 28, 2023
Temperatures aren’t the only thing heating up during the summer months. Your new home sales numbers can be red hot as well!
Tech 6 min read
Jun 6, 2023
It’s no secret that ChatGPT, the conversational AI model, has already disrupted many industries since its inception late last year.
Sales 8 min read
May 17, 2023
Many sales teams opt for quick training or boot camps on a quarterly or yearly basis. This method doesn’t help pave a pathway to long-term success.
Industry 9 min read
Feb 15, 2023
Ready to consider buying a home in the next few months but not sure where to start? We have the guidance and resources needed to move you in the right direction.
Sales 9 min read
Jan 14, 2023
With fewer leads coming in, sellers must shift to being very proactive and make necessary adjustments to maintain pace and bring in high-quality leads.
Dec 8, 2022
It’s no secret that the current housing market and rising interest rates have created a challenging market for selling homes.
Nov 23, 2022
The National Associate of Realtors (NAR) recently reported that 97% of all homebuyers used the internet in their home search.
7 min read
Nov 10, 2022
It’s no secret that the housing industry is in a down market: existing home sales have decreased, and amid falling demand, prices have tumbled from record highs.
Oct 26, 2022
Oct 19, 2022
With the shifts in the real estate industry, marketing plans need to be extremely precise and strategic to remain effective.
Oct 7, 2022
To stay competitive, builders either have to lower their pricing or build a defense against this threat. Here are six ways to protect your margins.
Sep 21, 2022
Tapping into your local network is key to driving traffic to your community — and nearby businesses are a great way to do that.
Sales 15 min read
Sep 14, 2022
The role and criticality of an online sales force has solidified as one of the most rapidly evolving facets of new home sales throughout the 21st century.
Marketing 2 min read
Aug 24, 2022
Networking with local Realtors and building relationships around your area will help you become top of mind when prospective buyers go their way.
Jul 28, 2022
I’ve been in real estate for over 25 years, and I’ve never seen anything like what's happened with the housing market over the last couple of months.
Jul 21, 2022
In this article, we’re diving into 25 strategies and ideas for marketing to home buyers.
Sales 6 min read
Jun 16, 2022
Many sales consultants can recall a moment in their professional career when they were faced with overcoming objections on unfavorable homesites.
May 26, 2022
At New Home Star, our team members implement Sales Associate Marketing Initiatives (SAMIs) as one of the most valuable tactics in driving traffic to their communities.
Apr 21, 2022
No matter how successful your hiring and retaining program is, in this market, you can’t stay comfortable.
Mar 23, 2022
While no two people are the same, it is virtually impossible for any home builder to build at scale without using a customer segmentation model.
Mar 16, 2022
As we sit here today, it remains unclear when and how this war will end. This means predicting its impact on various aspects of our lives is very difficult.
Industry 4 min read
Jan 12, 2022
In 2023, the housing market faced significant struggles thanks to soaring prices and limited inventory. We offer our recommendations for a successful 2024.
Jan 4, 2022
There are many reasons why new home builders should invest in creating an exceptional customer experience.
Nov 3, 2021
There are many reasons why new home sellers should prioritize achieving high rates of customer satisfaction.
Sep 29, 2021
At New Home Star, we’re passionate about shifting all new home buying experiences from satisfactory to delightful.
Sep 1, 2021
In today’s seller’s market, a strong focus on exceptional backlog management should be even more of a top priority for agents and builders than ever before.
Sales 11 min read
Aug 18, 2021
Tactfully managing construction delay conversations with buyers before setbacks happen is easier said than done — here are ten best practices to follow.
Aug 11, 2021
As sales leaders, we have the ability to significantly impact each one of our team members, both in their professional and personal goals.
Marketing 5 min read
Jul 22, 2021
One of the most valuable tactics home builders can implement are Sales Associate Marketing Initiatives, or SAMIs as New Home Star likes to refer to them.
Hiring 8 min read
Jul 15, 2021
Every new agent learns differently, but these tried and true tactics will have them well on their way to gaining the skills needed to excel in any market.
Jul 7, 2021
Learn about New Home Star’s formal approach to selling new homes using a critical path process and a sales funnel.
Jun 9, 2021
Find out what it takes to be a top-tier sales professional in the new home sales industry with our top ten traits that drive excellence.
Jun 2, 2021
Learn about our process for identifying the drivers behind buyer decisions to create the most favorable thought process, thus maximizing conversion rates.
May 17, 2021
This past year has brought upon many changes both personally and professionally, with one of these being the need to sell homes virtually effectively.
Apr 21, 2021
If you’re reading economic news or watching CNBC these days, you’ve almost certainly heard the “i” word thrown around. Today, I want to outline what it is, why people are concerned, and what factors are sparking this concern.
Mar 24, 2021
As the need for virtual selling became imminent, our organization and team members looked for ways to make the virtual experience as successful as possible.
6 min read
Mar 9, 2021
Learn about the top five reasons to partner with New Home Star in a strong market, and why the first half of 2021 was the biggest ever in our growth.
Feb 24, 2021
As we think about 2021 at a national level, conditions for another strong year for housing exist. Today, it’s hard to see many short-term reasons why builders shouldn’t be successful.
Feb 12, 2021
In our industry, we often see agents get caught up in small challenges. These can seem so overwhelming at times that they forget to focus on the big picture.
Jan 23, 2021
While each company cultivates a different culture, many are working towards being the best in the industry. Employees are at the heart of this journey.
Dec 22, 2020
Leading a sales division requires a Manager to wear many hats — coach, mentor, trainer, motivator, and leader.
Nov 13, 2020
With a new administration coming into office, many are wondering how a Biden Administration might impact the new construction housing market.
Oct 19, 2020
To help maximize each experience and prepare our teams, we’ve compiled five best practices to get the most out of any virtual event.
Hiring 3 min read
Oct 12, 2020
Rather than looking solely at skills, traits, and accomplishments, New Home Star looks for candidates whose own mission and values align with ours.
Industry 3 min read
Sep 21, 2020
As the end of the third quarter draws near, and we find ourselves now more than six months into a pandemic, the contours of the economic recovery are becoming more clear.
Aug 26, 2020
When we forget to practice self-care, we can find ourselves feeling exhausted, isolated, undervalued, and easily irritated at work. How can we avoid this?
Aug 18, 2020
Here are five creative ideas that we have seen implemented in the field that has helped generate incremental traffic:
Jun 25, 2020
Role-playing is an outstanding learning and performance tool that acclimates salespeople to real-life scenarios they could face with their clients.
Jun 17, 2020
Backlog management is a critical part of the new home sales process, especially in today’s world.
May 28, 2020
At New Home Star, our number one goal is to create excellent careers for our people. This is a great priority to maintain, but sometimes is easier said than done.
Apr 30, 2020
While many industries are struggling to adapt to a virtual shift, our organization is continuing to embrace it.
Mar 26, 2020
When a team works together to achieve a common goal, everyone wins. As a result, your team, your business, your clients, and your customers all succeed.
Mar 5, 2020
As a sales professional in new home sales, the model home is instrumental to our success.
Industry 2 min read
Feb 25, 2020
Over the summer of 2019, many experts were predicting a recession. While it's impossible to prove whether the expectations created a slowdown or were based on a slowdown in the data, there were moments where it looked like we might slide.
1 min read
Jan 22, 2020
We will now guide you through some of the companies making waves in improving the home buying experience itself.
Jan 21, 2020
We have identified even more firms out there that are transforming the home building industry.
Jan 16, 2020
Amongst the hundreds of builders and suppliers are technological disruptors and we want to highlight those that are most worth checking out
2 min read
Jan 11, 2020
We have dialed in on some of the most intriguing technology-related booths at the show to keep an eye out for– both in person at the show or online via their website.
Dec 24, 2019
This time of year, everyone wants to know what 2020 will be like and in keeping with our tradition, I am going to lay out our 2020 market expectations.
Dec 4, 2019
Despite an incredibly low unemployment rate, long-running economic expansion, and historically low rates, overall housing demand isn’t nearly as robust as one would expect given those generic macro-economic trends.
Nov 27, 2019
With the year coming to a close and the holiday season approaching, many homebuilders across the country have a sharp focus on their remaining inventory.
Nov 26, 2019
In this article, we will discuss how you, as a sales professional, can stress the value of buying, closing, or moving before the year's end to your buyers.
Oct 26, 2019
The key to becoming good at anything is repetition. In order to become a top-level sales associate, you must have opportunities to undergo these repetitions.
When players, students, or teams of all kinds come together for a practice session, the great coaches have long been in preparation identifying what the team needs to learn or develop to be successful.
Motivating a team is essential, and having an external force that pushes us beyond the limits of our own will is necessary to achieve extraordinary results.
4 min read
Sep 7, 2019
With any professional or company-sponsored event, it is crucial to keep the following in mind to ensure you are soaking up all that is offered.
Aug 29, 2019
New Home Star’s team of recruiters and national sales leaders have been able to recruit and hire a diverse workforce of over 400 individuals.
3 min read
Jul 12, 2019
These three individuals in need were given a chance to re-write their story because of the way others decided to step in and give back in meaningful ways.
Jun 20, 2019
Below are safety guidelines, tips, and resources to begin implementing in your everyday sales practices if you are a new home sales agent or one of our sales rockstars.
May 30, 2019
Community-level marketing is the key to the success of any new home sales agent. Below, you'll find tips to help in maximizing your marketing efforts!
May 24, 2019
We have all been there before; tasked to consume training, which is more often than not, delivered in a stale, bland, one size fits all package.
Mar 19, 2019
The impact of creating and implementing a stellar real estate marketing plan can be the difference between being a great sales agent or an average one.
Dec 20, 2018
At New Home Star, things are different in many ways, but one unique characteristic is having the opportunity to gain experience while on our career path.
Dec 11, 2018
Fostering leadership among your new home sales team entails two primary components— building trust and demonstrating integrity.
Nov 28, 2018
As a sales leader in the new home sales industry, we often make the mistake of forgetting the importance of operations behind motivating a sales team.
Oct 21, 2018
Company culture has to begin with mutual trust between the organization and the employee.
How can we as Sales Leaders in the new home industry create an environment for all members to feel like they are part of a team?
Oct 10, 2018
The key to creating a good company culture is to find the right balance and understanding of what makes a person, and your employees tick.
Sep 27, 2018
It is often said that it takes seven seconds to form a first impression. In those seven seconds, what will your impression be?
Hiring 4 min read
Sep 25, 2018
Professional development is key here at New Home Star and many other organizations that are looking to invest in their people and prepare them for ‘the next step.’
Aug 29, 2018
Aside from lower monthly operating costs and increased comfort, an increased level of health is another benefit of purchasing an energy-efficient home.
Aug 20, 2018
Selling increased comfort as a part of energy efficiency can help builders create real value in their product.
Aug 16, 2018
Energy efficiency is one of the biggest advantages and most sought-after features of new construction homes today.
Jul 25, 2018
Encouraging Social Responsibility: Three Ways Sales Leaders Can Give Back to Their Communities (Part III)
Jul 19, 2018
The GEM Project inspires New Home Star sales professionals to reach out to the communities in which they serve and give back in meaningful ways.
Jul 13, 2018
Powerful things happen when companies genuinely care about giving back and empower their people to do the same.
Jun 26, 2018
Here are my top five tips for selling inventory while maximizing margins.
May 23, 2018
There is no question that the option and upgrade selections that a home builder offers can have a monumental impact on the overall business.
May 18, 2018
Maximizing Home Builder Margins: Homesite Releases and Premiums (Part II)
May 15, 2018
Maximizing Home Builder Margins: Reducing Sales Errors (Part I)
Apr 26, 2018
Creating the Most Favorable Thought Process: Your Model Home Presentation (Part III)
Creating the Most Favorable Thought Process: Around Your Community (Part II)
Creating the Most Favorable Thought Process: Perfecting Your Sales Technique (Part I)
Mar 23, 2018
Owning Your Success Through SAMI: Earning Referrals from the Realtor Community (Part III)
Mar 16, 2018
Owning Your Success Through SAMI: Grabbing the Attention of Prospective Buyers (Part II)
Mar 10, 2018
In its most simple form, the equation for sales success is contingent upon two variables — traffic and conversion
Feb 22, 2018
New Home Sales Training: Fine-Tuning Executive Sales Management (Part IV)
Feb 9, 2018
New Home Sales Training: Transforming Aspiring Leaders into Elite Sales Directors (Part III)
Jan 25, 2018
New Home Sales Training: Onboarding New Hires Through an Intensive Bootcamp (Part I)
Jan 23, 2018
Glassdoor’s No. 2 ranked firm shares secrets to successfully managing millennials
Dec 15, 2017
This guide gives you a step-by-step game plan for a marketing campaign executed by a Sales Associate that will deliver results, especially for a community that generates low traffic.
Nov 30, 2017
What is the Best Approach for Commission Splits?
Nov 28, 2017
A New Model to New Home Sales: Redefining the Industry From the Inside Out
Oct 21, 2017
So why are all of our websites so bad? The answer is fairly straightforward and built on three core issues, which if you fix, will help you build a good website.
Sep 28, 2017
Matterport is the company at the forefront of developing VR solutions for the real estate industry by allowing anyone to scan a property using a special 3D camera.
Aug 24, 2017
Emotion-Based Selling: How to Make it Really Work for Homebuyers
Jul 19, 2017
I’m Sorry: The Art of the Apology
Jul 17, 2017
Military Leadership: Minimizing Micromanagement
Jul 13, 2017
Military Leadership: Always Train Ahead
Jul 6, 2017
Motivating Your New Home Sales Team
Jun 29, 2017
Summer Survival Guide for New Home Sales Agents
Jun 22, 2017
The Summer Mindset for Sales Excellence
Jun 15, 2017
Homeownership: A Dream Delayed
Jun 8, 2017
Closing Numbers and Backlog for Sales Directors
May 24, 2017
Overcoming Procrastination
May 2, 2017
What is your Definition of Success?
Apr 27, 2017
Energy Efficiency in the New Home Building Industry
Apr 25, 2017
Speak the Language of Success
Apr 10, 2017
Managing Success
Apr 4, 2017
Get Your Head in the Game: Prepping for 4th Quarter Sales
Mar 29, 2017
Simple Tactics for Spring Sales Success
Mar 28, 2017
The Best Version of You
Feb 8, 2017
The Big Three for Spring Success in New Home Sales
Industry 1 min read
Feb 7, 2017
A Time for Giving: Sales Team Rallies for Local Charity
Jan 11, 2017
With over 470 sales professionals competing in their Olympic-inspired Summer Games competition, New Home Star is finally giving away the grand prize: a Tesla Model S.
Dec 21, 2016
While it's still too early to come to conclusions, it is worth examining what President-Elect Trump has indicated he will do and how it might impact the housing market.
Dec 15, 2016
4 Ways to Keep Up with the International Builders' Show (Even if You're Not Attending)
Dec 8, 2016
Sprucing up your sales center is an easy way to grab buyers' attention and increase foot traffic, these simple ideas can go a long way in generating December sales:
Tech 3 min read
Nov 23, 2016
We begin the review with two goals that every builder's website should achieve.
Nov 22, 2016
Maximizing your business profile can be broken down into four best practices:
Oct 26, 2016
Manage Behaviors, Not Results
Oct 6, 2016
The Ethics of New Home Sales
Sep 21, 2016
Getting Comfortable with Being Uncomfortable
Sep 15, 2016
3 Steps to Embracing a Customer's "I'm Just Looking"
Aug 17, 2016
Success is in the Details: Understanding Your Product at a Micro-Level
Aug 3, 2016
Clear, Simple, Repeatable: Tailoring a Narrative for Your Customer
Jul 28, 2016
Make your community's Facebook page shine with these four best practices:
The Definition of a New Home Sales Pro
Jul 7, 2016
Quarterly Business Plans: Bridging the Gap Between Builders & Salespeople
Jun 22, 2016
The Retail Presence and You
Jun 15, 2016
How to Avoid the 'Success Trap' in Business
Jun 2, 2016
Research also shows that the most successful people take time to THINK! Here are some best practices to help make this happen:
May 25, 2016
6 Ways to Add Value to Meetings
May 18, 2016
7 Habits to Make Yourself a Morning Person
May 11, 2016
The Power of Saying "No"
May 4, 2016
Preserving the Customer Experience in an Evolving Market
Apr 26, 2016
Creating the "Right Place" at the "Right Time"
5 min read
Apr 7, 2016
A recent incentive program put together by our own company, New Home Star, is proof of how successful these initiatives can be.
Mar 28, 2016
While it's vital to know our builder competitors, we can't ignore the remaining 91.4%: Resale.
Mar 16, 2016
A Three-Step Guide to Planning a Successful Community Service Event
Mar 9, 2016
Here are a few generic tips to making your model go above and beyond:
Mar 3, 2016
5 Things We Can Learn from Von Hoffmann's 'Top Producer Secrets'
Feb 24, 2016
Practice Makes Perfect: The Significance of Ongoing Training in New Home Sales
Feb 10, 2016
The Importance of Communicating a Solid Vision to Your Builder Partner
Feb 3, 2016
Pay attention to the commercials. You can learn a thing or two about marketing.
Jan 28, 2016
'Owning vs. Renting' & The First-Time Buyer
Jan 24, 2016
Here are 10 highlights from IBS 2016, held in Las Vegas from January 19-21:
Jan 14, 2016
6 Things To Do Before Attending the International Builders' Show
Tech 4 min read
Jan 8, 2016
New Home Star's Ops Cycle is an innovative tool that allows sales associates to develop an effective quarterly business plan.
Dec 17, 2015
As a new home sales person, it can be beneficial to be familiar with basic Feng Shui vernacular and beliefs.
Dec 7, 2015
Take this research onto the sales floor and reduce any negative mindsets that you may have, in order to move towards a long-term, fulfilling career.
Nov 24, 2015
Optimizing Your Business as a Licensed Real Estate Agent: Best Practices to Maximize Your Income & Liability Protection
Nov 21, 2015
The Vitality of "Knowledge is Power" in New Home Sales
Nov 11, 2015
7 "Linkage" Scripts to Gain More Appointments
Nov 6, 2015
Close the Deal: 4 Effective Selling Incentives
Oct 28, 2015
The Mindset and Strategy Behind the 'Follow-Up' Technique
Oct 22, 2015
Check out these tips to prepare your model or spec for the fall season and create a display that will showcase your home's marketability.
Do the Math and Sell More Homes!
Oct 15, 2015
Simple Steps to Becoming a Salesperson of Integrity
Hiring 2 min read
Oct 7, 2015
Top 10 Character Traits of a New Home Sales Candidate
Sep 23, 2015
The Power of Positive Emotional Triggers: Lessons from Bubbles, Cotton Candy & Balloons
Sep 16, 2015
Inspirational Leaders Care About Individuals
Sep 10, 2015
This easy journalistic way of publishing content for personal expression has skyrocketed into a marketing tool that is vastly used among professional industries...including new home sales.
Sep 2, 2015
Design for Default: How Can We Apply it to Selling?
Aug 29, 2015
How to Handle Customers' Anxiety Over a Crazy Real Estate Market
Aug 20, 2015
A Strategic Approach to SAMI (Sales Associate Marketing Initiatives)
Marketing 1 min read
Aug 14, 2015
Below you can find 20 topics custom-tailored to the builder industry, usable for your next press release.
Jul 24, 2015
Beat The Ref!
Jul 17, 2015
It's a known fact that people like to do business with people they know or with whom someone else recommends.
The Little Building Blocks
Jun 10, 2015
Focusing on Yourself: Do You Know How?
Jun 3, 2015
The Critical Path of Relationships: Preparing for the Relationship
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